As media has come to be increasingly reality-focused, through everything from reality TV to social channels to documentary cinema, the public’s taste has dramatically skewed to favor experience over-abstraction, and naturally, this has caught the savvy marketer’s eye. As a marketer in charge of largely FMCG products, we noted how the FMCG brands have far …
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Fast Moving Consumer Goods (FMCG), or some call Consumer Packaged Goods (CPG). When people talk about FMCG, they think about the likes of P&G, Nestle, Unilever, Mondelez, Mars, Perfetti, Hershey’s… and many more other household names. It’s an interesting industry. Having worked in the Investment/Financial, Oil & Gas and FMCG industries, FMCG is the fastest paced industry that we’ve ever experienced. And …
In recent years, the economic growth and the social change on the Indian subcontinent have contributed significantly to the growth of the Indian beverage industry. If we look at the trend the rising segment of consumers who are often on-the-go, yet want to spend more time at home lead the way to the acceptance for …
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Digital media is changing the landscape for marketers everywhere, especially in the FMCG sector. Traditionally, campaigns for every FMCG product would depend upon determining the right marketing mix of the 4 P’s (Product, Price, Place and Promotion) that would best influence the target audience’s purchase decisions. Today, however, consumers are making buying decisions differently and …
KEY DRIVERS OF FMCG E-COMMERCE SUCCESS Consumers around the globe have adopted e-commerce in varying degrees across multiple categories depending upon their needs and market dynamics. Emerging technologies, macroeconomic conditions, cultural differences and many other factors are influencing the evolution of e-commerce. Fast-moving consumer goods (FMCG) e-commerce has seen recent success in many markets …
There’s no way to truly cover off on the ins and outs of each of the world’s myriad economies in a single sentence, but generally speaking, global conditions for the fast-moving consumer goods (FMCG) industry remained positive in second-quarter 2018. Some regions showed significant growth promise, while others showed a slight pullback from gains earlier …
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Hamburg / Frankfurt – New ice cream range under Ferrero’s chocolate brand KIDS will be launched in 2018. Logos Ferrero and Unilever Ferrero and Unilever are pleased to announce a collaboration agreement in which both companies will launch a new range of ice creams under Ferrero’s chocolate brand KIDS. The collaboration combines Ferrero’s uniqueness and …
IT’S CRUNCH TIME You’ve been eating Pringles all wrong… and it means you’re not getting the best flavour from your crisps. THE saying goes, “once you pop, you can’t stop”. But did you know you’ve been popping Pringles WRONG all these years? Shockingly, there’s a specific way to eat Pringles if you want to get …
How M&M’s Comes Up With New Flavors Tons of new candy gets released on Halloween—candy corn, caramel apple pops, and fun-sized candy bars that you can give out on to kids while they’re trick-or-treating—but Mars Wrigley Confectionery, which produces M&M’s, is one of the few companies that continues to comes up with the most creative …
Ubisoft has partnered with Monster Energy drink for the launch of Assassin’s Creed Origins in a deal that offers free loot and various other prizes via codes. Several prizes are up for grabs including in-game currency called Drachma, as well as animal resources, world resources, and bonus weapons, which are unobtainable in the game. Those …
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