How M&M’s Comes Up With New Flavors
Tons of new candy gets released on Halloween—candy corn, caramel apple pops, and fun-sized candy bars that you can give out on to kids while they’re trick-or-treating—but Mars Wrigley Confectionery, which produces M&M’s, is one of the few companies that continues to comes up with the most creative fall and winter flavors every year. They have pecan pie, white pumpkin pie, holiday mint, and s’mores, just to name a few. So how do they do it? TJ Kanaris, the Seasonal Marketing Director at Mars Wrigley Confectionery U.S., spoke with Food & Wine about how he and his team come with new M&M’s flavors for the holiday season.